With more than one billion people using Instagram every single day, the platform is an absolute powerhouse.
Not including the time spent scrolling through your feed or tapping through stories, it’s easy to spend hours on the app searching for hashtags, trying to make your stories stand out, or cleaning up your captions.
However, as the proverb goes, work smart and hard.
I like to use a tool or two whenever I can, so in a bid to help you save time, I’ve compiled a list of three tools that I use on an almost daily basis.
Have you ever crafted a beautifully written caption with line breaks, only for Instagram to crush the whole thing into one big paragraph after you post it?
Well, this little tool allows you to break up your text so it’s easier to read and it also gives you the option to make your text bold or italic. I use this for everything I post on Instagram.
To use it, just go to: https://www.apps4lifehost.com/Instagram/CaptionMaker.html
Save it in your notes, along with the next tool…
Instagram Hashtag Generator
Finding relevant hashtags is a pain of the past. By using Display Purposes’ hashtag generator, you simply key in a few hashtags that are relevant to your post and it will generate the rest, up to 30, which you can then just copy and paste into your post (or the first comment).
To avoid using the same hashtags every post and to avoid Instagram labeling my account as spammy, I have compiled a handful of hashtag ‘groups’. The groups consist of five different groups of 30 hashtags that I compiled by keying in different, but still relevant hashtags in my industry, which I cycle through.
For example, here I typed in #Oban #Argyll and #Scotland and Display Purposes filled in the rest.
To use the generator, head to: https://displaypurposes.com
If you’re looking for a quick tool to create an image for social media, Canva is your friend. It’s a free to use graphic design tool that is filled with thousands of templates for every platform.
I use Canva now and again to create blog banners and social media graphics, such as this:
One of the most useful features of Canva for me is the ‘Background’ remover tool under “Effects’. This will remove the background of an image in seconds, leaving only the subject, such as a headshot.
Recently though, I’ve been using the new ‘Animate’ feature to create quick videos for my Instagram stories.
You can use Canva in your browser: www.canva.com or by downloading the app.
If you’re looking for some tips to build an engaged following on Instagram, check out a previous blog post on Digital Minded: https://digitalminded.co.uk/how-to-build-an-engaged-following-on-instagram
Instagram has allowed me to reach more potential customers and allowed me to start to build a relationship with them. It has also allowed me to build an email list with customers, where I can email them with useful information as well as sales emails.
I would say the biggest thing you can do to build a following on Instagram is to market to a specific niche. Try to reach people who have a problem you can solve, rather than just anyone who will listen.Finlay Carmichael – www.finlaycarmichaelpt.com