With more than 1.6 billion daily active users, Facebook is still by far the most popular social networking platform.
And while the algorithm can be unforgiving, it is still important for businesses to build a following on the site.
We recently spoke to Basking Shark Scotland – an innovative wildlife tour business based in Oban, to see how they amassed their very impressive 21,000 Facebook fans.
Speaking to Digital Minded, the company said: “Social media is great for promoting business whether that being a local area or internationally. Facebook is great as you can interact with your followers, use pictures and videos to showcase your products, but also have things like polls or features. There is a lot of functionality on the platform and It’s free to set-up.
“Our page has over 21,000 followers but of course Facebook won’t show our posts to all these people ( unless you pay for advertising – which we have to do).
“We started the page several years ago and have spent a lot of time and energy on it. We visit spectacular locations around the Argyll coast and spend a lot of time with amazing wildlife.
“So we have lots of pictures and videos to promote our business. It helps that Luke and Shane have a background in doing professional photo and videography. Along with many of our clients being talented. So for others you don’t have to be a photographer – most customers will be happy for you to use their images if they have good service.
“In terms of growing your following. You need to put the time and effort in. It’s always hard as it’s time consuming and running your own business means there is never time for everything. Be honest, open and post quality content. Collaborate with others in the area – e.g accommodation and activity providers can cross post each other’s content.
“We have a strong social media marketing plan and this can work on both large and small scales. It really helps manage time and focus your efforts. You won’t grow things in great strides but keep chipping away and you’ll grow a good audience.”
Community support during lockdown
During the lockdown, many local businesses have been supporting each other by inviting their friends to like their business page.
A lot of businesses have been sharing a written post, asking for a helping hand.
So in a bid to help, even a little bit, I’ve created an infographic that businesses can save and share on their pages to help generate a few more likes.
Also, in a previous blog post, we pulled together a list of five tips to effectively increase your Facebook following.
You can read that here: https://digitalminded.co.uk/five-effective-ways-to-increase-your-facebook-following